Mission, Vision and Core Values

Our mission:

"We add strength to your life"

High intensity strength training is the most important form of training for overall health and wellness. This includes resilience, vigor, cognitive function and mental focus. We add strength so you can get the most out of your life.

Our vision:

"Strength changes everything"

Strength is one of the best predictors of survival and longevity. Strength improves almost every health outcome and is therefore paramount for general health and well-being at all ages. We want strength for all people.

Our 4 core values:

Personal attention:

We always give the dedicated attention needed for the best results.

Realising potential

Everyone has endless possibilities − physically, mentally and emotionally. We help to achieve this potential.

Learning is everything

Everyone can improve, always. Continuing education is a prerequisite for success.

We share success

We learn from each other's successes. Our choices are based on knowledge, experience and a growing capacity to learn.


fit20 USA, Inc is the fit20 franchise company for the United States. Most studios are independently owned and operated by private entrepreneurs.

fit20 USA, Inc
44 Mine Road · Suite 2-165
Stafford VA 22554
Toll-free: 833·348·2087